Founded in 1986, Novamex was the brainchild of two entrepreneurial families, the Hills of Mexico City and the Fernandez of Chihuahua. Together they combined their knowledge of bottling, distribution, and creative soda development in a singular vision: to export authentic Hispanic products to the United States.
In the last two decades, this partnership has grown and is now one of the top Hispanic product exporters in the United States. Starting with only two products, the company has grown to over 160 SKUs of category-leading drinks and food products. And it boasts a compounded annual growth rate of 29 percent since 1990, selling more than one billion consumption units annually.