Novamex

December 16, 2009
“Copa Jarritos was executed in nine markets, including Los Angeles, Stockton, Las Vegas, Phoenix, Dallas, Houston, Chicago, Georgia and the Carolinas,” David Flynn, Marketing Director of Novamex, said. Novamex, and its brands Jarritos, Mineragua, Sidral Mundet y Sangria Señorial, are the principal organizers and supporters of Copa Jarritos. “This is our way of giving back to our consumers with something they love: soccer!”
In each market, Copa Jarritos featured soccer celebrities including Ramón Ramírez, Manuel Sol, Gustavo Nápoles and Fernando Schwartz at up-close “meet-and-greets” with consumers, media interviews and, most importantly, instructional clinics and a soccer tournament with young soccer players. “Our first and foremost objective is to provide kids in the community a healthy and family-oriented soccer environment,” Salvador Vargas, Brand Manager of Novamex / Copa Jarritos said. He added that this has been the most successful year ever for Copa Jarritos, garnering additional support through partnerships with VOIT Sporting Goods and local Mexican consulates.
Vargas added, “I’m very happy that we have been able to support our community and youth in spite of these hard times.” He added, “We enhanced the Copa Jarritos tournaments with “Soccerfest” – featuring huge custom-made soccer-themed inflatable games. We generated a total attendance of over 26,000 and are thankful to everyone who participated in our program and helped us make Copa Jarritos such a success in its 11th year.”


“By promoting good sportsmanship and healthy activities for kids, Copa Jarritos makes a tremendous impact in our local market,” said Adriana Fernandez Diaz , Sales Director of Diaz Foods, a local Copa Jarritos partner in Atlanta. In many markets, key retail outlets were Copa Jarritos partners, enjoying visits from the soccer celebrities, who signed autographs, gave away soccer balls and greeted kids, parents and employees.
Salvador Vargas said, “We plan an even bigger program in 2010, thanks to the success of Copa Jarritos in 2009.”
NOVAMEX is the leading marketer of authentic Mexican soft drink and food brands in the United States. Jarritos, Mineragua, Sangría Señorial and Mundet, presenting sponsors of COPA JARRITOS, are great-tasting and exquisite Mexican soft drinks that perfectly complement authentic Mexican lifestyles. Since NOVAMEX’s origin in 1987, the company has created long-standing and unique program that demonstrate its commitment to improving the lives of Mexican-Americans. NOVAMEX provides education and sports opportunities for children and youth, and helps churches and non-profit organizations raise funds through sales of donated soft drinks.

For more information: www.copajarritos.com