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At Novamex, we market an array of food and beverage brands from Mexico in a variety of categories. Each brand is a leader in Mexico and is well known to our Mexican-American shoppers in the U.S. Our brands are premium brands that are perceived as true Mexican icons!

As importer and brand builder, we work on a daily basis with the owners and manufacturers of these brands in Mexico, to guarantee continuity of supply, improve packaging, and develop solutions to make our brands visible and available to Mexican American consumers all over the USA. As our brand portfolio grows, we multiply synergies between brands to improve our consumer reach, increase product trial and boost consumer loyalty.

Click on the links located on the side panel to the right of the page for more information on each of our brands.


Jarritos
  • Dominant brand in U.S. Mexican soft drink category with universal Hispanic consumer brand awareness
  • Nine colorful, delicious fruit flavors
  • Exclusively distributed in the USA by Novamex since 1980
Sangria Senorial
  • Leading non-alcoholic sangria-flavored soft drink in Mexico and U.S.
  • Unique, great-tasting flavor
  • Exclusively distributed in the USA by Novamex since 1987
Sidral Mundet
  • Soft drink icon that's been around Mexico for generations
  • A natural, healthy family favorites made with real apple juice
  • Exclusively distributed in the USA by Novamex since 1997

Mineragua

  • Mineral water imported from Mexico
  • Consumption skews to Hispanic males as mixer, digestive and complement to food
  • Exclusively distributed in the USA by Novamex since 1999
Ibarra
  • # 2 brand of chocolate in Mexico; Mexican icon with brand franchise dating to 1927
  • Primary ingredient in popular Mexican hot chocolate
  • Distributed in the USA by Novamex since 1999
D'Gari
  • #1 brand gelatins/flans in Mexico with 62% share of market
  • Unique authentic Mexican flavors such as Rompope and Vanilia
  • Exclusively distributed in the USA by Novamex since 1998
Bionature
  • Bionature is a new line of beneficial beverages that will bring comfort and wellness to you and your customers.
  • Elaborated with all natural nutritious and the goodness of 20% real Aloe Vera, consumers will feel the difference.
Cholula
  • Fastest-growing Mexican premium hot sauce brand in U.S. (growing at 30% per year)
  • Imported from Mexico and in U.S. marketplace since 1988
  • Exclusively distributed in the USA by Novamex since 2000
our brands
Bionature
Jarritos
Sidral Mundet
Sangria Señorial
Mineragua
D'Gari
Ibarra
Cholula
Tuny
Chata
Mexican Food Distributors - Novamex  
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