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Novamex's goal is to become the leading importer and marketer of Hispanic food products and non-alcoholic beverages in the United States and the rest of the world.

In order to achieve this objective, Novamex continuously looks for strategic alliances with other companies that offer a good fit for Novamex to distribute and market new brands. Within its existing basket of food products and beverage brands, Novamex continues to expand to different market channels including food service, catering, restaurants, and institutions.