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Novamex markets a variety of Mexican food and beverage brands. Each brand is a leader in its category in Mexico, and is recognized by Mexican-American consumers in the US.

Novamex holds the exclusive rights of distribution of these brands in the US through related companies, partnerships, and long-term distribution contracts.

The company was founded in 1987 with the vision of its founders of ”being at the right place and at the right time“ in order to offer its products to Hispanic families, who represent the highest population growth rate in the United States. This success is due to a wide knowledge of its Mexican-American consumers, a sound financial base, and a philosophy of investing in brands for the long-term through a fully integrated marketing strategy.